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Committed to Quality,

Committed to You

Supplying the heart of your meals with trusted, wholesome agro products.

Expert knowledge of the Industry

Established in the early 1910s, Jai Balaji Agro Foods stands as a testament to tradition, trust, and quality in the Indian Agro-food industry. With over a century of experience and excellence, we are proud manufacturers and suppliers of high-quality pulses and gram-based products, known for its purity, freshness, and nutritional value. With a deep-rooted commitment to traditional values and modern processing techniques, we specialize in the manufacturing and supply of high-grade pulses and gram-based products. With four generations of experience behind us, we have not only preserved time-honoured methods but also integrated modern processing technologies to meet global standards.

Our commitment to quality is unwavering, reflecting in every grain and every batch we produce. Guided by our tagline, “Committed to Quality, Committed to You,” we aim to build lasting relationships with our customers by offering reliable, wholesome products that promote health and wellbeing.

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OUR PRODUCTS

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EXPORT COMMITMENT

Jai Balaji Agro Foods is proud to fulfil large-scale export commitments with professionalism and consistency. Our products are globally trusted and exported to multiple countries, catering to Indian diaspora and global food companies seeking authentic and high-quality pulses and flours.
We are well-versed in international food safety standards and certifications, and ensure our packaging and logistics meet the demands of long-distance transport while maintaining product integrity. We offer both bulk supply and custom-packaged options, tailored to client needs.

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Retail Branding

We offer our produce under two distinct and trusted labels – Subha Manthrra and Vidhur – crafted to meet diverse customer needs while maintaining premium quality standards. Both brands are designed for businesses looking to offer reliable, high-quality products under their own retail identity, with complete support in packaging, branding, and consistent supply.

Subha Manthrra Logo

Subha Manthrra

Subha Manthrra is our private label dedicated to a variety of high-quality pulses, carefully sourced and processed to ensure freshness and nutrition. The range includes:

  • Parched Gram
  • Urad Dal
  • Toor Dal
  • Moong Dal
  • Chana Dal
  • Besan

Available in 1 kg and 500 g pack sizes, Subha Manthrra is ideal for retail shelves, combining quality with attractive packaging and consistent supply.

Subha Manthrra Logo

Vidhur

Vidhur is a specialized label for flours and traditional mixes, designed to serve modern kitchens with authentic taste and convenience. The product lineup includes:

  • Rice Flour
  • Ragi Flour
  • Bajji Bonda Powder

Vidhur products are available in 500 g packaging, making them perfect for retail and end-user consumption.

What Our Clients Say

Testimonial

"The ‘upari’ quality orid dhal from this supplier has set a benchmark for us. It grinds well into batter, gives excellent volume for idli/dosa preparation, Clean, well-packed, and reliable."

Ms. Malini Rajan
Exporter

"We've been exporting parched gram for over 5 years now, and their product stands out for its even roasting, long shelf life, and clean finish. Our clients across the Gulf love the crunch and freshness – and we appreciate the consistent quality in every shipment."

Mr. Sameer Khan
Exporter

"Our dosa batter quality depends on the urad dhal we use. This product gives perfect fluffiness, high volume, and quick grinding. Customers compliment the softness of our idlis daily — the secret is in the dhal."

Mr. Kumar
Restaurant Owner

"Every dish on our menu uses Toor dhal, so quality matters. This brand gives a unique taste especially sambar, and the taste is truly homestyle. Customers often comment on the flavour — it starts with the dhal."

Mrs. Revathi Iyer
Restaurant Owner

"I’ve been distributing pulses for over 15 years. This parched gram is crispy, evenly roasted, and light in weight, making it ideal for snack processors and major food retailers."

Mr. Mani
Distributor

"The orid dhal is a reliable product for distribution — always on-time supply, uniform quality, and strong repurchase rate from retailers. We’ve expanded this brand to more areas due to high customer satisfaction."

Mr. Rajan
Distributor

"The softness and consistency of the urad dhal batter we get from this brand is unmatched. The idlis come out fluffy and dosas crisp – exactly what our customers expect. It’s become ideal product that the customers prefer."

Mr. Rajendran
Retailer

"Guberan orid dhal gives my idli batter extra upari and ideal for south Indian Idly and dosas. I’ve recommended it to all my neighbours – we all use it now!"

Mrs.Sangeetha
Customer

"I use besan for making quick evening snacks. This brand is easy to mix and gives great taste without any extra ingredients. It’s my go-to flour at home."

Mrs. Lakshmi
Customer

"We handle bulk supply of Parched Gram for snacks manufacturers, retailers. This product is evenly roasted and has excellent shelf stability, which makes it a trusted choice among our buyers."

Mr. Prakash
Wholesaler

"The besan we source from this brand is smooth, finely milled, and consistent in quality. It blends well in both sweets and savoury recipes, and our retailers value the moisture-free packaging that ensures a long shelf life."

Mr. Aravind
Wholesaler

"Guberan Orid dhal is a wholesale favourite because it yields excellent batter, and stays fresh longer. Our clients from hotels, restaurants, local street vendors and retail customers keep coming back for more of Guberan Orid Dhal due to its reliable quality."

Mr. Rajesh Kumaran
Wholesaler
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WHY JAI BALAJI AGRO FOODS?

100+ years of Agro-food excellence

Advanced manufacturing facilities across products

In-house brands with growing recognition

Export-ready infrastructure and logistics

Strong farmer relationships for consistent sourcing

Total focus on purity, nutrition, and quality

Our Pillars of Strength

Leadership Team

Mr. Venkatesh Sivasubramaniam

Chairman

Mr. Senthil Kumar Sivasubramaniam

Managing Partner

Mr. Balaje Venkatesh

Chief of Marketing
(National & International)

Mr. Bala Vignesh Venkatesh

Chief of Marketing
(Modern Trade)

Mr. Vishnu Vardhan Saravanan

Chief of Production

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